Product Guides for SEO: Lessons from Noise‑Cancelling Headphones
User search behaviour has changed rapidly over the years at times, but the need to appear where buyers begin their journey is timeless. Recent eCommerce statistics show that 44% of shoppers start their shopping journey on search engines, while 41% go directly to a brand or marketplace and only 14% rely on social media. And […]
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) readies pages so Google’s AI Overviews can quote them straight in the SERP. The process here combines entity tagging, tight passage structure and live update cues to build model trust and recall frequency. This approach grew from featured snippet tuning, but now targets passage scoring, entity reconciliation and website hygiene. Think […]
Your Complete Step-By-Step SEO Checklist for 2025
Table of Contents SEO can be checklisty, and there are several fundamental SEO tasks you can follow that will help improve your site’s health, organic ranking, traffic, and conversions. That’s exactly why I’m sharing this detailed SEO checklist. It’s the same one I used to: Achieve a 42.6% increase in a not for profit’s keywords […]
Google Business Profile – Live Video Call Verification Tips
Table of Contents In what might be my most stupid test yet, I got my Google Business Profile suspended. I did this to test Google’s “Live video call” verification option. Over the years, I’ve helped optimise 100s of GBPs, and in this time I’ve seen Google become notably strict, particularly in 2024-2025 with Google Business […]
14 Benefits of Using Social Media to Improve SEO
In this insightful Q&A, top digital marketing experts share 14 powerful ways to improve your SEO via social media. While social posting isn’t any kind of ranking factor, it can be a great way to source keywords to give your content a competitive edge, foster user engagement to elevate your brand’s authority and attract links. […]
8 Tips For Better SEO
This article offers 8 tips for better SEO. Tips you may not have heard of, and tips that aren’t generic talking points you’ll see everywhere on social media. This list is compiled of SEO optimisations I have tested over the years. Table of Contents Search volume isn’t everything! Why? Search intent is far too variable […]
8 Expert Opinions: The Impact of AI Overviews on SEO
What is your opinion on the impact of Google’s new “AI Overview” on SEO? Do they improve a users search experience? Or do they make it worse? Many in the SEO field would say the latter. Even in their current, inaccurate and sometimes laughable state, it’s clear AI is here to stay. Google’s Search Generative […]
13 Expert SEO Tips for 2024
Looking for some expert SEO tips for 2024? I recently interviewed 13 SEO experts to get their opinions on what to focus on in 2024. One of the great things about speaking with other SEO professionals is that we can bounce ideas, helping us to find tips we may not be privy to. Read on […]
URL Best Practices
URLs are the foundation of websites. They play a significant role in both search engine optimisation (SEO) and user experience. URLs form the information architecture of your website. They help users navigate, and they help Google crawl. They need to be clear, descriptive, and well-structured, allowing users and search engines to understand the content of […]
SEO Tips for Beginners
Started a new business, new website or both? The one thing that businesses want is visibility. This also is the most elusive goal, considering how saturated the online world has become. With millions of websites appearing in the search engine results pages each day, cutting through the noise requires more than just purchasing a domain […]
Canonical Tags in SEO
Canonical tags play a critical role in effective SEO by managing duplicate content, consolidating link equity, and improving site organisation. Here’s what you need to know. What Are Canonical Tags? Canonical tags are snippets of HTML code placed in the <head> section of a webpage. They signal to search engines the “preferred” or primary version […]
8 Essential SEO Tools Used By Digital Marketing Experts
To help you optimise your SEO toolkit, or uncover new tools you haven’t heard of, Intellar asked eight professionals, including CEOs and SEO managers, to share their favourite tools. From combining the best free browser extensions to boosting performance with PageSpeed Insights, discover the top eight tools these experts use and recommend. Table of Contents Free Browser […]
How to Optimise Images for SEO (5 Key Tips)
If you’ve been running your own website or working on client sites, I’m sure you’ve come across page speed issues. Many technical SEO crawling tools will highlight performance issues, typically listing images, JS & CSS files as the main culprits. I’d wager many SEOs know images impact load speed, but how much of an impact […]
What are Zero Volume Keywords?
When you’re preparing an SEO strategy, there are a few things to consider at the very start of the keyword research process. This includes: the specific types of content that you are going to produce the tone of voice that you are adopting in your work the specific keywords that you are targeting And when it […]
The Best SEO Extensions for Chrome
If you’ve found your way here, you’re likely doing your due diligence on which Chrome extension will actually provide you with the SEO information you need. Of course, we all have that lingering doubt if any given extension is going to clog up our browsers, sell our information, or overload our screens with unrelated information. […]
The SEO Impact of Google’s “Helpful Content Update”
Google has recently announced a brand new algorithm update dubbed the “Helpful Content Update”. Like all of Google’s algo updates, this one is also designed to improve the quality of their search results. This time round, their focus is on “people-first content”. What is Google’s “Helpful Content Update”? First things first, let’s get into what […]