About Intellar

Work directly with an SEO consultant who brings more than 15 years of experience to your business.

Intellar combines senior SEO strategy with hands-on delivery for businesses across Australia. We focus on qualified traffic, enquiries and revenue through SEO and AI search visibility.

Ben Poulton, founder and SEO consultant at Intellar
Ben PoultonFounder And Senior SEO Consultant
Years Of SEO Experience
15+
Intellar Founded
2022
Based In Australia
Sydney

Businesses We’ve Worked With

Subaru Australia
Oz Hair & Beauty
Dog Friendly Co.
Active Skin
Peugeot
Different Drop
My Food Link
Krumbled Foods

Meet Ben Poulton

Founder And Senior SEO Consultant

I’m an SEO consultant with more than 15 years’ experience helping businesses improve organic visibility, qualified traffic and revenue.

I founded Intellar in 2022 to give businesses direct access to senior SEO strategy and hands-on delivery. My work covers technical SEO, content strategy, local SEO, ecommerce SEO and enterprise SEO, with a growing focus on generative engine optimisation (GEO) and AI search visibility.

I work directly with business owners and marketing teams to identify search opportunities, resolve technical and content issues, and improve visibility across Google and AI search platforms.

If you need an experienced SEO consultant for strategy or implementation, book a strategy call.

Intellar is registered on the NSW Government Supplier Hub, where government buyers can review our services and supplier details.

What It’s Like Working With Intellar

Personal service, clear recommendations and hands-on SEO delivery. Here’s how we approach the work.

Commercial Priorities First

We take time to understand your business, market and goals. SEO priorities connect to the searches and pages that can generate qualified traffic, enquiries and revenue.

Direct Access To Senior Expertise

You work with the consultant leading the research, strategy and delivery. Recommendations come with clear priorities and the practical detail needed to act on them.

Part Of Your Team

We work with business owners, marketing teams, developers, writers, PR teams and other agencies. Intellar can deliver the work for you or alongside the people already responsible for your website.

Research Before Recommendations

Our recommendations and project plans are based on research and forecasting. Technical, content, link and local SEO work is planned around the opportunities and constraints of your business.

Keep Testing And Improving

Search behaviour and results change. We use ongoing testing and performance data to review what is working, refine priorities and keep improving the strategy.

Flexible Engagements

Work with Intellar on a project or retainer, with no lock-in contracts. For an ongoing SEO retainer, we recommend at least six months.

SEO Expertise Across Your Website

Our SEO services cover technical SEO, content, local search, links and AI search visibility, delivered as one connected program or as focused specialist projects. We help your brand get found through commercial pages, useful content and local discovery.

What Clients Say

Selected Google reviews from clients and collaborators.

Read All Reviews On Google
“He is highly skilled in SEO, especially local SEO.”
MB International 18 May 2025
“Very detail orientated, understood our business and its needs.”
Thomas Schaefer 3 July 2025
“His proactive, organised, and creative approach is wonderful.”
Brett Ketelbey 23 December 2024

Let’s Work On Your Growth.

Get a clear plan on how to improve your SEO.

Get SEO Growth Plan