Get a breakdown of keywords by category, their volume & associated SERP features
Opportunity analysis against ranking positions
Competitor benchmarking of core terms
Thorough keyword research that drives performance
The aim of keyword research is to discover what your customers are searching for, where they are searching from and what results they are then being served.
Search Volume Opportunities
Keyword research identifies opportunities for your business, as keyword search volume itself is a proxy for demand.
The data behind every search term helps inform the type of content you create and edits you make to existing pages.
Discover what type of SERP features for your target keywords. Knowing this changes the way you optimise for SEO success.
Paid Search Synergy
While separate channels, paid search and organic search can and should compliment each other.
Keyword research also helps inform the best way to set keyword targets for the landing pages on your website.
Intellar's keyword research process
Intellar goes through a detailed process in order to build a keyword document that is insightful and easy to navigate.
We see keyword research as a foundational pillar to any SEO activity.
As such, it’s important for keyword research to be thorough, detailing more than just volume opportunities.
Our keyword research documents also look at intent, SERP feature and URL matching.
All this is done to give our clients an informative document that is updated regularly.
Raw data exports
We collect all the data from multiple sources for however many keywords are relevant to your business, such as: Clicks, CPCs, SV & SERP features.
Keywords are then group into categories and type, i,e. “informational queries “, “prepositions”, “buyer terms”
For both queries that already rank for you and those that don’t, URLs are assigned to each keyword.
All these researched queries then feed into monthly reports, where individual ranks & visibility scores are tracked against assigned groups.
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Intellar’s guide to keyword research
Want to learn more about what keyword research is and how to do it? We wrote a great guide on the topic that covers all there is to know.
Keyword research needs to be insightful and presentable. A raw list of search terms is next to useless. This guide will show you all steps in the process from gathering the raw keyword data to making a presentable report for clients.
Keyword Research FAQs
Need some short answer on keyword research for SEO? Check out some FAQs here.
Keyword research is the process of discovering what people are searching for online and how they are searching for it.
The search phrases you discover are then used to inform on-page content and the ads you serve.
Long tail keyword research is the process of discovering lengthy search phrases that still incorporate a top level keyword.
For example: If your top level keyword is “football boots”, then a long tail keyword would be something like: “What are the best football boots for men?”.
This is valuable as there is less ranking competition. The intent is also different, meaning your content needs to answer the long tail intent too.
The first step of starting the keyword research process is to simply compile lists of terms related to your core topic.
From there you will then trim and refine your list.
Keyword research is important for SEO because it directly informs the style, length and even medium of content needed on a webpage.
It also informs the intent your content needs to match. For example: Is the keyword informational, transactional, locational?
Your content needs to answer the intent of the keyword. This intent may be best served by a list form article, or it may be a video. Keyword research uncovers this information.
The best solution for this is to just brainstorm.
Use the autosuggest function on Google and YouTube.
Search for your topic on popular forums such as Reddit and Quora.
This will help you discover what people are searching for and any common sub topics.
Competitor keyword research is tricky without utilising a paid tool such as SEMrush.
With paid SEO tools you can simply plug in any domain and you’ll be given a list of all ranking terms.
To research competitor keywords for free, the best method is to use a site:search “keyword” in Google.
Example: site:nike.com “football boots” – this will return all results from nike.com that include “football boots”.