Get a breakdown of keywords by category, their volume & associated SERP features
Opportunity analysis against ranking positions
Competitor benchmarking of core terms
Keyword research that drives performance
The aim of keyword research is to discover what your customers are searching for, where they are searching from and what results they are then being served.
Search Volume Opportunities
Keyword research identifies opportunities for your business, as keyword search volume itself is a proxy for demand.
Categorical Presentation
Informed Content
The data behind every search term helps inform the type of content you create and edits you make to existing pages.
SERP Features
Discover what type of SERP features for your target keywords. Knowing this changes the way you optimise for SEO success.
Paid Search Synergy
While separate channels, paid search and organic search can and should compliment each other.
On-Page SEO
Keyword research also helps inform the best way to set keyword targets for the landing pages on your website.
Intellar's keyword research process
Intellar goes through a detailed process in order to build a keyword document that is insightful and easy to navigate.
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Raw data exports
We collect all the data from multiple sources for however many keywords are relevant to your business, such as: Clicks, CPCs, SV & SERP features.
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Categorisation
Keywords are then group into categories and type, i,e. “informational queries “, “prepositions”, “buyer terms”
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URL matching
For both queries that already rank for you and those that don’t, URLs are assigned to each keyword.
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Reporting build
All these researched queries then feed into monthly reports, where individual ranks & visibility scores are tracked against assigned groups.
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Intellar’s guide to keyword research
Want to learn more about what keyword research is and how to do it? We wrote a great guide on the topic that covers all there is to know.
Keyword research needs to be insightful and presentable. A raw list of search terms is next to useless. This guide will show you all steps in the process from gathering the raw keyword data to making a presentable report for clients.
