Link Building Services

Backlinks help search engines discover pages and assess their relevance. A link from a relevant, reputable source can also introduce your business to potential customers. At Intellar, we consider the linking page, its audience and the context of the reference alongside your wider SEO strategy. More links alone do not guarantee better rankings.

Start with something useful for another website’s readers. We build opportunities through guest posts, linkable content, unlinked brand mentions, relevant outreach and reactive PR. We work with your team to develop the content or expert contribution, then approach suitable publishers. Quality and relevance guide the approach.

Tools such as Ahrefs, Moz, Semrush and Majestic can help you explore your backlink profile and compare competitors. Google Search Console’s Links report also shows a sample of links to a website you manage. Each source has different coverage, so we review the actual linking pages as well as the reports.

A dofollow backlink is the common name for a regular link without a qualifying attribute such as nofollow or sponsored. There is no special rel="dofollow" attribute to add. Search engines can use these links as ranking signals, but an individual link does not guarantee a ranking increase or a change in a third-party authority score.

A nofollow backlink includes rel="nofollow" to qualify the link rather than give an unqualified endorsement. Google treats nofollow as a hint when assessing links. It does not guarantee ranking credit, but the placement can still bring relevant visitors and brand exposure. We report link attributes alongside the source and context.

Yes. Links created through manipulative schemes can breach Google’s spam policies. However, an unfamiliar source or a tool’s “toxic” label does not by itself establish a problem. We investigate the links and acquisition history before recommending action. Google says most sites do not need disavow; it is intended for substantial artificial-link issues that have caused, or are likely to cause, a manual action.

We agree the target landing pages, the work needed to support them and the reporting scope. That can mean audit recommendations, supplied content or managed outreach. Internal link audits address connections within your site; acquired backlinks come from other websites.

Ask to see a sample placement record showing the article, destination URL, anchor text and link attributes. Then ask why that publication was selected. A link building company should explain its editorial checks and topical fit, alongside what the fee covers. An authority score alone leaves those questions unanswered.

Yes. Intellar is based in Sydney and works with Australian businesses. We choose publications and industry sources around your audience, including international sources when they are relevant.

Our specialist Expert Quote Links offer has defined packages. Broader link building work is scoped around the target pages, research, content and outreach required. We explain the applicable deliverables and quality criteria before you commit.

Yes. We first check what the article references. A mention of your research may warrant a link to the original resource, while a company profile may suit your homepage. We approach the publisher with that specific destination and explain how it helps readers. The publisher decides whether to add it.

Yes. Expert Quote Links uses your expertise to answer relevant journalist requests. The key input is your first-hand knowledge of the subject. A campaign built around sales data or original research instead needs a resource that supports the findings. We choose the approach around what your business can contribute.

We quote for the work your campaign needs. An audit with prioritised recommendations is a different scope from developing an original resource, researching publications and managing outreach. Your existing content, target pages and chosen acquisition methods shape that scope. We confirm the deliverables before you commit; Expert Quote Links has separate package pricing.

We separate delivery progress from SEO results. New content needs preparation before pitching, and publication depends on the publisher’s response and schedule. The tracker distinguishes outreach in progress from live coverage. We agree delivery terms for the chosen scope and review search performance alongside your other SEO work. We do not promise a ranking change by a fixed date.

Ahrefs Domain Rating and similar third-party metrics can provide context. We also show the linking page, relevance, destination and placement status, because a domain-level score does not describe the whole opportunity.