Shopify SEO Services
Intellar is a lean, full-service SEO agency that specialises in Shopify SEO. We help businesses of all sizes increase visibility, attract new customers, and boost online revenue through SEO.
Our expert Shopify SEO methods help you:
- // Improve & enhance out of the box Technical SEO
- // Drive clicks & sales through Google Merchant Centre
- // Brief and produce Compelling content that ranks
- // Build backlinks to support brand gorwth & sales
- // Set a strategic direction based on organic search data
By combining technical seo, category and product optimisations, a user-centric approach, link building and local SEO, Intellar helps place your Shopify store at the top of organic search results.
Let’s work together to achieve your goals.
Boost Your Online Sales with Expert SEO for Shopify Stores
The SEO landscape for Shopify stores can be challenging due to a number of complexities and competition.
This is why ecommerce can be challenging.
The common hurdles many businesses face
- Technical Complexities: Crawl issues, duplicate content, and product cannibalisation can hurt performance. Some of these are out of the box, some are accrued over time.
- Fierce Competition: Standing out among similar Shopify stores requires a comprehensive SEO plan.
- Built-In Limitations: While Shopify offers out-of-the-box SEO features, the default setup often needs fine-tuning.
- Default Content: More often than not, there is a lack of effort and optimisation on product pages
- Content for the sake of content: Masses of content with no direction can do more harm than good. We use SEO to shape business direction.
Because of all this, it’s important you have an SEO consultant who understands Shopify inside out.
How Intellar Solves These Challenges
- Platform-Specific Expertise: We understand the nuances of Shopify, leveraging theme settings, plugins, and coding best practices for optimal results.
- Holistic Strategy: We combine technical audits, on-page optimisations, strategic content planning, and link building to create a strong SEO foundation.
- Clicks & bricks: Are you online & offline? If so, ecommerce is different with a local SEO aspect in the mix. We know this well.
- Continuous Monitoring: SEO is not set and forget. We track keyword rankings, organic traffic, and user behaviour, making data-backed tweaks to pages.
- Revenue-Focused Approach
Everything we do is aimed at increasing sales, not just boosting clicks. That means aligning SEO improvements with your bottom line.
Our SEO process for Shopify Stores
1. Intial audit
Technical, content and Merchant Centre. Intellar looks at all aspects of your site that feed into organic performance.
Keywords + Content
Keyword research and content planning for categories, products blogs and tools. Based on audit data and upside opportunity from organic search.
Link Building
Links are the bread and butter of SEO, but not all are equal. We source & place niche relevant links that support your core products.
Iterations
SEO is not a one and done exercise. Products need tweaking, SERPs change, trends emerge. Iterating is a huge part of SEO success.
What Shopify SEO can do for your business
With a detailed approach to technical SEO, content optimisation for product pages, categories and blog posts, along with continuous performance monitoring, Intellar can get your Shopify store to a level where all products, collections and informational content is optimised, accessible and relevant to your users.
Intellar helps drive SEO relevance, trust and user experience for Shopify websites. With great content and a solid technical foundation, you’ll be well on your way to appearing at the top of Google results.
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Product Optimisation
The are many moving parts to PLPs in Shopify. Content, technical aspects and user experience are all part of SEO optimisation here.
We work to ensure a 100% index uptate for your products, solid internal linking and add useful content.
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Granular Categorisation
Many Shopify stores suffer from a lack of granular categorisation. This can lead to several discoverability issues for Google and for users.
Through detailed research, Intellar creates highly targeted and unique category pages to greatly improve your keyword coverage and product discoverability.
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Technical SEO perfection
Shopify stores can suffer from crawl bloat due to the native box information architecture of Shopify, a lack of parameter handling and cannabilisation between products and variants.
Technical SEO for Shopify stores is so important to get control over how Google crawls and indexes your website.
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Testing and optimising
Analysing performance and tweaking websites is a fundamental part of any SEO campaign.
For ecommerce, it’s particularly important. Intellar tests and optimises all site content to inform new page builds, and gear your existing pages towards better keyword targeting and conversions.
Get a Free Shopify SEO Quote
Shopify SEO FAQs
A few quick Shopify SEO FAQs to answer some common questions we receive.
Ben, the founder of Intellar, has over 14 years experience in SEO, working on some of Australia’s largest ecommerce brands. These include:
- BIGW
- Dymocks
- Oz Hair & Beauty
There’s never a cookie cutter SEO approach to ecommerce, so I take the time to sit down with teams, map out their goals and also map up the potential SEO opportunity for their Shopify website.
Intellar uses SEO to lead marketing direction, shape content (medium, format and length) to help create scopes of work centred around the end conversion goals.
For noticeable ranking and traffic improvements, you need to give SEO at least 6 months.
However, like any website, the ability of a website to rank is determined by many factors.
Is it a fresh site or is it an established site?
Where does it currently rank and what SEO, if any, has been done in the past?
What is the niche and how competitive is it?
With that said, the ability of a Shopify site to rank really boils down to budget, product coverage and existing performance.
Intellar works with businesses to lay out a realistic organic roadmap to help determine timeframes and the potential investment required.
Campaign costs for Shopify businesses will vary depending on size and scope of the website, product range and how competitive your niche is.
Also if you sell internationally, as that requires additional setup and optimisation.
Our starting rate for stores is typically around $2,000 per month, up to $10,000 per month and onwards depending on the scale of the business.
Shopify tags aren’t a direct SEO factor and they are used by search engines, or even indexed.
However, tags can help users navigate to granular levels of product categorisation. This can help drive more sales for your business.
The usage of tags also presents a technical SEO implication with duplication, so tagging needs to be handled carefully.
Shopify is a powerful CMS for selling products but it’s not as SEO-friendly as it could be out of the box.
Shopify is amazing for a quick and user friendly setup, but you are limited with customisation for things like URL structures, which are very important for SEO.
Thankfully, Shopify Headless gives users greater customisation, which I’d argue is essential as your site grows.
View our other SEO services
Looking for more? Intellar provides a service on any aspect of SEO.
