Customised SEO strategies designed specifically for Shopify stores
Technical SEO audits for ecommerce websites running on Shopify
SEO solutions to help your Shopify website scale
Boost Your Store Sales with Expert Shopify SEO
Intellar helps ecommerce businesses running on the Shopify platform improve their online visibility and sales with professional SEO strategies.
The SEO landscape for Shopify stores can be challenging due to technical complexities and competition, so your site needs a solid combination of technical SEO best practice, great content on PLPs, categories and blogs, as along with a link building strategy to solidify an edge on your competition.
Out of the box, Shopify offers some basic SEO functionalities. However, the default setup brings with it a number of issues of to do with crawling, indexation and product cannibalisation. All of which impede your sites performance, ability to rank and convert.
Because of all this, it’s important you have an SEO consultant who understands Shopify inside out. Intellar’s expert team is equipped to boost your store’s visibility, increasing organic traffic and sales.
A focus on sales
Ecommerce SEO on Shopify is all about driving sales. Intellar places an emphasis on revenue when it comes to SEO. We work to drive improvement to your bottom line.
Technical SEO
Technical SEO is a foundational aspect of any website. For Shopify websites, technical SEO optimisation can make or break your success.
Content for ecommerce
Ecommerce content is diverse. PLP copy, FAQs, supplementary content for categories, blogs, guides etc. Intellar helps businesses create a strategy for it all.
Link Building
For our Shopify clients, Intellar offers white hat, high authority links via manual outreach and digital PR. These links are designed to drive traffic, brand awareness and sales.
What Shopify SEO can do for your business
At Intellar, our team follows a comprehensive process for Shopify SEO.
With a detailed approach to technical SEO, content optimisation for product pages, categories and blog posts, along with continuous performance monitoring, Intellar can get your Shopify store to a level where all products, collections and informational content is optimised, accessible and relevant to your users.
Intellar helps drive SEO relevance, trust and user experience for Shopify websites. With great content and a solid technical foundation, you’ll be well on your way to appearing at the top of Google results.
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Product Optimisation
The are many moving parts to PLPs in Shopify. Content, technical aspects and user experience are all part of SEO optimisation here.
We work to ensure a 100% index update for your products, solid internal linking and add useful content.
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Granular Categorisation
Many Shopify stores suffer from a lack of granular categorisation. This can lead to several discoverability issues for Google and for users.
Through detailed research, Intellar creates highly targeted and unique category pages to greatly improve your keyword coverage and product discoverability.
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Technical SEO perfection
Shopify stores can suffer from crawl bloat due to the native box information architecture of Shopify, a lack of parameter handling and cannabilisation between products and variants.
Technical SEO for Shopify stores is so important to get control over how Google crawls and indexes your website.
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Testing and optimising
Analysing performance and tweaking websites is a fundamental part of any SEO campaign.
For ecommerce, it’s particularly important. Intellar tests and optimises all site content to inform new page builds, and gear your existing pages towards better keyword targeting and conversions.
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Shopify SEO FAQs
A few quick Shopify SEO FAQs to answer some common questions we receive.
- BIGW
- Dymocks
- Oz Hair & Beauty
For noticeable ranking and traffic improvements, you need to give SEO at least 6 months.
However, like any website, the ability of a website to rank is determined by many factors.
Is it a fresh site or is it an established site?
Where does it currently rank and what SEO, if any, has been done in the past?
What is the niche and how competitive is it?
With that said, the ability of a Shopify site to rank really boils down to budget, product coverage and existing performance.
Intellar works with businesses to lay out a realistic organic roadmap to help determine timeframes and the potential investment required.
Campaign costs for Shopify businesses will vary depending on size and scope of the website, product range and how competitive your niche is.
Also if you sell internationally, as that requires additional setup and optimisation.
Our starting rate for stores is typically around $2,000 per month, up to $10,000 per month and onwards depending on the scale of the business.
Shopify tags aren’t a direct SEO factor and they are used by search engines, or even indexed.
However, tags can help users navigate to granular levels of product categorisation. This can help drive more sales for your business.
The usage of tags also presents a technical SEO implication with duplication, so tagging needs to be handled carefully.
Shopify is a powerful CMS for selling products but it’s not as SEO-friendly as it could be out of the box.
Shopify is amazing for a quick and user friendly setup, but you are limited with customisation for things like URL structures, which are very important for SEO.
Thankfully, Shopify Headless gives users greater customisation, which I’d argue is essential as your site grows.
