Shopify SEO Services
We’re a lean, full-service SEO agency that specialises in Shopify SEO. We help businesses of all sizes increase visibility, attract new customers and boost online revenue through SEO.
By combining technical SEO, category and product optimisation, a user-centric approach, link building and local SEO, we help customers find and buy from your Shopify store.
- Improve and enhance out-of-the-box technical SEO
- Drive clicks and sales through Google Merchant Centre
- Brief and produce compelling content that ranks
- Build backlinks to support brand growth and sales
- Set a strategic direction based on organic search data
Case Studies
The Common Hurdles Shopify Businesses Face
The SEO landscape for Shopify stores can be challenging due to technical complexities and competition. These are the common hurdles we help businesses address.
Technical Complexities
Crawl issues, duplicate content and product cannibalisation can hurt performance. Some of these are out of the box, some are accrued over time.
Fierce Competition
Standing out among similar Shopify stores requires a comprehensive SEO plan.
Built-In Limitations
While Shopify offers out-of-the-box SEO features, the default setup often needs fine-tuning.
Default Content
More often than not, product pages lack useful content and optimisation.
Content Without Direction
Masses of content with no direction can do more harm than good. We use SEO to shape business direction.
How Intellar Solves These Challenges
Platform-Specific Expertise
We understand the nuances of Shopify, using theme settings, apps and coding best practices to improve your store’s SEO.
Holistic Strategy
We combine technical audits, on-page optimisation, strategic content planning and link building to create a strong SEO foundation.
Clicks And Bricks
Are you online and offline? If so, ecommerce is different with a local SEO aspect in the mix. We know this well.
Continuous Monitoring
SEO is not set and forget. We track keyword rankings, organic traffic and user behaviour, making data-backed tweaks to pages.
Revenue-Focused Approach
Everything we do is aimed at increasing sales, not just boosting clicks. That means aligning SEO improvements with your bottom line.
What You Receive
- Prioritised Audit. Technical, content and Merchant Centre findings, with affected pages and recommended fixes.
- Collection Keyword Map. Target searches matched to existing or proposed collections.
- Content Briefs. Page targets, topics and internal links for product, collection and supporting content.
- Implementation Tracker. Agreed tasks, owners and progress in one place.
Who Implements The Work
We handle the SEO research, content briefs and agreed changes within Shopify. Theme code and custom development are scoped with your developer.
We agree task ownership before work starts and record it in the implementation tracker.
Our SEO Process For Shopify Stores
Initial Audit
Technical, content and Merchant Centre. We look at all aspects of your site that feed into organic performance.
Keywords + Content
Keyword research and content planning for categories, products, blogs and tools. Based on audit data and upside opportunity from organic search.
Link Building
Links are the bread and butter of SEO, but not all are equal. We source and place niche-relevant links that support your core products.
Iterations
SEO is not a one and done exercise. Products need tweaking, SERPs change, trends emerge. Iterating is a huge part of SEO success.
What Shopify SEO Can Do For Your Business
With a detailed approach to technical SEO, content optimisation for product pages, categories and blog posts, along with continuous performance monitoring, we work towards a Shopify store where products, collections and informational content are optimised, accessible and relevant to your users.
Product Optimisation
There are many moving parts to product and collection pages in Shopify. Content, technical aspects and user experience are all part of SEO optimisation here.
We check that priority products can be crawled and indexed, strengthen internal linking and add useful content.
Granular Categorisation
Many Shopify stores suffer from a lack of granular categorisation. This can lead to several discoverability issues for Google and for users.
Through detailed research, we create highly targeted and unique category pages to improve your keyword coverage and product discoverability.
Technical SEO
Shopify stores can suffer from crawl bloat due to the platform’s information architecture, a lack of parameter handling and cannibalisation between products and variants.
Technical SEO for Shopify stores is important to get control over how Google crawls and indexes your website.
Testing And Optimising
Analysing performance and tweaking websites is a fundamental part of any SEO campaign. For ecommerce, it’s particularly important.
We test and optimise site content to inform new page builds, and gear your existing pages towards better keyword targeting and conversions.
Granular Categorisation In Practice
For a coffee equipment retailer, a useful category page might be more specific than “coffee machines”. We would check product coverage and search demand before creating it.
Filters can still help shoppers browse. A combination of colour and price filters does not automatically need a separate search landing page.
Shopify SEO Reporting You Can Use
Our reports separate completed work from performance changes. We explain what moved, which pages were involved and what we recommend next.
- Organic Sales
- Organic orders, revenue and conversion trends where tracking allows, reviewed alongside promotions, stock changes and seasonality.
- Search Visibility
- Clicks, impressions and queries for priority collections and products, with branded and non-branded demand considered separately.
- Page Performance
- Landing pages gaining or losing visibility and sales, including the ranges that need better coverage or buying information.
- Technical Progress
- Fixes implemented, examples checked and remaining issues affecting priority pages. We check priority pages after fixes and review indexing signals.
- Product Feed Status
- Merchant Centre issues and product data changes where included in scope, keeping feed problems visible alongside website work.
- Delivery And Next Steps
- Changes made, content delivered, outstanding dependencies and the next priorities, with responsibilities clear for your team and ours.
Shopify SEO FAQs
A few quick Shopify SEO FAQs to answer some common questions we receive.
Why Choose Intellar As Your Shopify SEO Consultants?
Ben, the founder of Intellar, has worked in SEO on some of Australia’s largest ecommerce brands, including BIG W, Dymocks and Oz Hair & Beauty.
There’s never a cookie cutter SEO approach to ecommerce, so we take the time to sit down with teams, map out their goals and map the potential SEO opportunity for their Shopify website.
We use SEO to lead marketing direction and shape content, including its medium, format and length, to create scopes of work centred on your conversion goals.
How Long Will It Take For My Shopify Store To Rank?
We recommend allowing at least six months to assess meaningful ranking and traffic improvements. This is a planning timeframe, not a guaranteed ranking deadline.
Like any website, the ability of a Shopify store to rank is determined by many factors.
- Is it a fresh site or an established site?
- Where does it currently rank and what SEO, if any, has been done in the past?
- What is the niche and how competitive is it?
With that said, progress also depends on budget, product coverage and existing performance. We work with businesses to lay out a realistic organic roadmap to help determine timeframes and the potential investment required.
How Much Does Shopify SEO Cost?
Campaign costs for Shopify businesses vary depending on the size and scope of the website, product range and how competitive your niche is. Selling internationally requires additional setup and optimisation.
Our starting rate for stores is typically around $2,000 per month, up to $10,000 per month and onwards depending on the scale of the business.
Do Shopify Tags Help With SEO?
Shopify tags aren’t a direct SEO ranking factor. They help organise products and can support collections, filters and storefront search.
Tags can help users navigate to granular levels of product categorisation. This can help drive more sales for your business.
The usage of tags also presents a technical SEO implication with duplication, so tagging needs to be handled carefully. Where tags generate storefront URLs, we check their content and indexing controls rather than assuming they cannot be indexed.
Does Shopify Have Good SEO?
Shopify is a powerful CMS for selling products, with built-in SEO features, but the default setup often needs fine-tuning.
Shopify offers a quick and user-friendly setup, but you are limited with customisation for things like URL structures. Store structure, content, themes and apps still need attention.
Headless Shopify gives users greater customisation, but it is optional and comes with additional development and maintenance requirements. We assess your existing store before recommending a change of architecture.
Get Your Shopify SEO Growth Plan
We’d love to learn more about your business. Tell us about your Shopify store and what you want to achieve.