To improve the online presence of your business in local search?
Analytics & rank tracking of local keywords?
Insight into what your local competition is doing well?
Why is local SEO important?
Many people search on their phones for local queries with a high intent to then contact or even visit businesses.
The aim of local SEO is to capture local search intent by getting in front of customers with the right content.
Local search also typical converts at a high rate. So while search volumes may be on the lower end, your revenue potential is often quite high.
NAP Citations
Building citations with consistent NAP (name, address, phone number) is key to improving your local keyword ranks.
Google My Business
Local Content
Optimise Your Website
Local Keyword Research
Local Link Building
What local SEO can do for your business
A local SEO strategy is a core aspect of many digital marketing campaigns, whether it be for small businesses or large, multi-national businesses.
This is because local search is a powerful medium for generating highly targeted leads.
Intellar treats local search as a real revenue driver for businesses.
We take the time to understand how people are searching for your products/services, then create the appropriate content solutions.
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Get Found Online
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Higher Conversion Rates
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Grow Your Business
Search volume is a proxy for demand. Through local keyword research Intellar will identify local ranking opportunities to help grow your business.
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Long Term Success
Get a Free Local SEO Quote
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Intellar's guide to local SEO
Want to learn more about local SEO and how it can benefit your business?
We wrote an in-depth guide on local SEO, covering everything from the basic setup to some advanced tips and tricks.
Utilising local SEO is a great way to reach local customers and get ahead of your competition in local SERPs.
With so many people searching for local products and business, plus the rise in “near me” queries, local search has become a powerful channel.
Local SEO FAQs
A few quick local SEO FAQs
Essentially, local SEO is a cost effective marketing solution that helps potential customers find your business online.
It centres around providing relevant results to users based on their location.
This is done via a combination of:
– Keyword research to discover local search terms and where the local demand is
– Website optimisations to target that local intent
– Off-site optimisations to improve your website authority
Every business can benefit from local SEO to some degree.
Seriously, it is a strategy that should be a part of all online marketing campaigns.
For small business in particular however, local SEO can be a quick and easy way to enter the market.
For larger business with multiple locations, local SEO can greatly improve discovery.
Without it, the chances of your business being found online in local search results are slim.
Couple this with the sharp rise in “near me” search queries in the past few years.
If you’re not setup to be found, a competitor will take that space.
Like any SEO question about time frames, the answer really is “it depends”.
Local SEO can be segmented into several key aspects that vary in time frames:
– The quick: Foundational tasks, i,e: Creating your listings, organisational schema
– The medium: Keyword research, optimising existing content
– The long: Technical SEO, new content
Essentially, it’s quick to start with local SEO, but like anything to do with SEO, it’s all about the long game
Some of our related services
Check out some of the other SEO services we offer.
