Automotive SEO Services
Supercharge your online organic presence, outshine competitors, and drive steady in-market leads to your automotive business — all through expert SEO done by a specialist automotive SEO agency.
Intellar helps automotive businesses:
- // Reach & capture Local in-market buyers
- // Boost online enquiry, test drives & sales
- // Strengthen your brand trust & Reputation
- // Stay ahead of aggregator websites
- // Drive sustainable growth
- // Build more 5 star reviews
The automotive industry is highly competitive — local searches & map results, aggregator sites, national and international chains, plus AI overviews, can all impact your visibility. Effective SEO helps you stand out in an increasingly crowded market.
Let’s work together to achieve your goals.
Automotive businesses we work with
Intellar is a leading SEO company with years of experience servicing the automotive niche, helping many businesses achieve their online goals. We work with:
- Enterprise Automotive Brands and Their National Websites
- New & Used Car Dealerships – Single or Multi-Location
- Mechanics & Auto Repair Shops
- Auto Body & Collision Centers
- Auto Parts & Accessories Retailers
- Vehicle Leasing & Fleet Management Companies
- Car Finance & Auto Loan Providers
- Transport & Logistics Businesses
- Car Rental Agencies
- Motorcycle & Powersports Dealerships
Whether you’re an established industry leader or a local service provider, our expertise in Automotive SEO can help drive more leads, sales, and long-term growth.
Our Approach to Automotive SEO
Through technical enhancements, local, content and link tactics – we drive organic growth for your business. Here’s how:
- Optimise crawling, indexation, internal linking, schema and load performance across model pages, categories, products, location pages etc.
- Comprehensive Google Business optimsation, review & reputation management, citation creation and local link building
- Industry specific content strategies for models, accessories, products, comparisons, specs, features, safety and brand information. Applied across many page types and in different mediums where need be.
- Reactive and proactive iterations to new products, trends, competitor movements, algorithms and SERP features.
What investing in SEO can do for your automotive business
As an automotive business, online visibility is often the first point of call customers will have with your brand.
While they are then likely to call you or visit you in person, the perception they get of your business is made at that first online interaction, even just a view in passing.
That’s where SEO can benefit you. Get in front of more people for the right keywords, and have a strategy driving positive sentiment from the get go with review and reputation management.
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Get Found Online
Through organic search, potential and repeat customers will find your business via traditional search results, map pack results and within AI features.
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Own Brand Traffic
For larger automotive businesses, such as international car brands, SEO will help you compete against aggregators and niche sites for brand keywords.
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A local footprint
For local automotive businesses like dealerships or mechanics, local SEO is the driver of your online presence, as organic search is still typically the biggest discovery channel.
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Long Term Growth
SEO is an investment. It allows you to snowball your business overtime. So for business serious about long-term success in the automotive sector, SEO is for you.
How automotive SEO Works
- // google business profile optimisation
- // citation audit and building
- // local, national and/or international keyword research
- // Content for models, categories, brand and articles
- // link building and PR for brand reach
- // Analytics & rank tracking
Automotive SEO has to be one of the most iterative niches out there.
Model change overs, new tech, new specs, new parts, ecommerce functionality with accessories, dealership optimisation, just to name a few.
We know automotive SEO, and at Intellar, you can be confident in a custom approach for your business location(s). This ensures all foundational work is covered, along with ongoing optimsations.
Learn more about the benefit of SEO and local SEO on automotive companies here
View our other SEO services
Automotive SEO FAQs
A few quick local SEO FAQs
Ask them how they would approach SEO for a national brand that has multiple dealerships.
There is a lot of nuance in a strategy here. You’d ideally want answers about navigating brand and legal requirements, communication with dealerships, web development and content processes.
Due to the nature of some things in automotive like electric vehicles, an SEO consultant also needs to understand potential road blocks on deliverables.
Aboslutely – and I am not just saying this from a point of bias.
The first party data I have seen over the years from Google Business Profiles tells me nothing else other than local SEO is growing.
I see dealership sites taking clicks away from national sites, which makes sense in some cases.
Google has also geared more towards local SERPs in 2025, so having visibility in map pack results as a car dealer is basically a non-negotiable requirement if you want to be the stand out car brand in your area.
Much like a car dealer in the answer above, a mechanic can benefit greatly for localised searches.
“Near me” in particular has seen a huge rise in recent years. For anyone searching for car repair and maintenance related queries, a local ranking map pack will surface more often than not.
Imagine your business was #1 in that.
Aggregator websites have a strong authority that has been built over years of marketing and likely ongoing SEO efforts.
This, in combination with the depth of vehicle listings and content on their websites means they are strong competitors to any car brand.
This is why they rank for so many brand specific queries like: “2025 X car model performance”.
To combat aggregators, you need a detailed and strategic content plan.
Absolutely! Individual model variant pages are warranted as that is how people search.
Also, if you don’t have one, guess who will? An aggregator website will.
Model variant pages is the quickest win you’ll get with SEO for car brands.
Reviews are your gold as a business in the auto niche.
For vehicle brands at a dealership level, they can make or break your sales. The vast majority of people look at reviews before buying.
For repair shops, finance companies, car loan companies (in particular), reviews have a huge influence on sales and also how well your business ranks in local results.
