Internal Linking for SEO: Strategy + Best Practice Tips
Internal linking is one SEO task everyone agrees is important, but is often left under cooked. The short version of why internal linking is important is that it helps users move between pages, helps crawlers discover related URLs, and helps your strongest URLs pass SEO value to the pages that actually need support. What are […]
Using Web Scraping for Better SEO
Web scraping gives you a lot more than just a list of keywords. Web data can show you information about your competitors’ plans, new trends, and audience problems that you wouldn’t normally see. You can make content that meets real needs and beat competitors if you make decisions based on facts like keyword frequency, internal […]
Product Guides for SEO: Lessons from Noise‑Cancelling Headphones
User search behaviour has changed rapidly over the years at times, but the need to appear where buyers begin their journey is timeless. Recent eCommerce statistics show that 44% of shoppers start their shopping journey on search engines, while 41% go directly to a brand or marketplace and only 14% rely on social media. And […]
SEO Pricing in Australia
SEO pricing can vary wildly. It also comes in different forms. You’ll see monthly retainers, hourly consulting, and one-off projects like audits. Here is why: the work mix and the market you compete in drive the number. This page shows typical ranges, what affects them, and what you should expect at each tier. It also […]
Measuring Global SEO Success At The Local Level
I discovered something that changes everything about how global brands measure success. Many companies are flying blind. They’re potentially looking at declining national website traffic and assuming their brand is losing strength, or AI is eating into their share. But they’re missing a big piece of the data puzzle. The real story lives in the […]
SEO Metrics Aren’t Dying, They’re Multiplying
I keep hearing about the “death” of SEO, and its metrics along with it. Rankings are dead. Traffic is vanity. Domain authority is worthless. Keywords are useless. Yes all these things have been touted across socials as the AI hype machine ramps up The reality is far more complex. Traditional SEO metrics haven’t died. But […]
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) readies pages so Google’s AI Overviews can quote them straight in the SERP. The process here combines entity tagging, tight passage structure and live update cues to build model trust and recall frequency. This approach grew from featured snippet tuning, but now targets passage scoring, entity reconciliation and website hygiene. Think […]
How Google’s AI Mode Could Impact SEO
What are your thoughts on the future of SEO given Google’s release of AI mode? Every few years a headline declares “SEO is dead,” and Google’s latest I/O keynote, complete with AI-mode powered SERPs, has set off the panic once more. Yes, AI can swallow quick facts and recipe-style instructions, but the signals tucked inside […]
Your Complete Step-By-Step SEO Checklist for 2025
Table of Contents SEO can be checklisty, and there are several fundamental SEO tasks you can follow that will help improve your site’s health, organic ranking, traffic, and conversions. That’s exactly why I’m sharing this detailed SEO checklist. It’s the same one I used to: Achieve a 42.6% increase in a not for profit’s keywords […]
Google Business Profile – Live Video Call Verification Tips
Table of Contents In what might be my most stupid test yet, I got my Google Business Profile suspended. I did this to test Google’s “Live video call” verification option. Over the years, I’ve helped optimise 100s of GBPs, and in this time I’ve seen Google become notably strict, particularly in 2024-2025 with Google Business […]
SEO Content Writing Tips – Write to Rank
Table of Contents Less is more. If you read nothing else in this piece, that is all you need to take away. However, if you can give me 3 minutes, I’ll change how you see SEO content writing forever. The State of Play in SERPs Since late 2024 and into 2025, Google has been actively […]
A Guide to Google Business Profile Justifications (2025)
Google Business Profile Justifications are short, bolded snippets, sometimes accompanied by icons, that appear under your Google Business Profile (formerly GMB or Google My Business) listing in local SERPs. They are important as they highlight WHY your business is relevant for a specific query. Justifications are triggered by referencing: While justifications don’t directly change your […]
14 Benefits of Using Social Media to Improve SEO
In this insightful Q&A, top digital marketing experts share 14 powerful ways to improve your SEO via social media. While social posting isn’t any kind of ranking factor, it can be a great way to source keywords to give your content a competitive edge, foster user engagement to elevate your brand’s authority and attract links. […]
8 Tips For Better SEO
This article offers 8 tips for better SEO. Tips you may not have heard of, and tips that aren’t generic talking points you’ll see everywhere on social media. This list is compiled of SEO optimisations I have tested over the years. Table of Contents Search volume isn’t everything! Why? Search intent is far too variable […]
How Experts Are Using AI In Their Ads
Artificial Intelligence (AI) is revolutionising advertising by enabling highly personalised and efficient campaigns. Advertisers This automation not only improves ad effectiveness but also saves time and increases efficiency, allowing marketers to focus on creative strategies. Companies and individuals that are utilising AI in advertising are seeing significant improvements in their workflows, output and ROI. This […]
21 Local SEO Stats for 2025
It probably comes as no surprise that local search continues to grow. As more consumers turn to their phones to find products, services, and local businesses, understanding and leveraging the power of local SEO is crucial for driving foot traffic and increasing sales. The following statistics provide a look some interesting stats which highlight how powerful local […]
8 Expert Opinions: The Impact of AI Overviews on SEO
What is your opinion on the impact of Google’s new “AI Overview” on SEO? Do they improve a users search experience? Or do they make it worse? Many in the SEO field would say the latter. Even in their current, inaccurate and sometimes laughable state, it’s clear AI is here to stay. Google’s Search Generative […]
What is SEO in Marketing?
When you launch your business on the internet, you want it to be easily found by others during their online searches. You also want to increase the number of visitors to your website, establish your brand, and convert them into loyal followers. Here’s where SEO comes in. You may wonder, what is SEO in marketing? […]
Why is Internal Linking Important?
High-quality content with great keyword optimisation, backed up good metadata and a quick load speed make for good on-page SEO. However, they’re far from being the only crucial elements. Internal linking is also important, and in this article, we’ll discuss the importance of internal linking, what it refers to, and how it relates to best SEO […]
13 Expert SEO Tips for 2024
Looking for some expert SEO tips for 2024? I recently interviewed 13 SEO experts to get their opinions on what to focus on in 2024. One of the great things about speaking with other SEO professionals is that we can bounce ideas, helping us to find tips we may not be privy to. Read on […]
URL Best Practices
URLs are the foundation of websites. They play a significant role in both search engine optimisation (SEO) and user experience. URLs form the information architecture of your website. They help users navigate, and they help Google crawl. They need to be clear, descriptive, and well-structured, allowing users and search engines to understand the content of […]
SEO Tips for Beginners
Started a new business, new website or both? The one thing that businesses want is visibility. This also is the most elusive goal, considering how saturated the online world has become. With millions of websites appearing in the search engine results pages each day, cutting through the noise requires more than just purchasing a domain […]
7 Examples of AI in the Workplace
To shed light on the practical application of AI in the workplace, Intellar has gathered insights from seven industry leaders, including General Managers and CEOs. From using generative AI to boost marketing campaigns to enhancing collaboration with AI meeting assistants, discover how these professionals are leveraging AI in their daily work. Table of Contents Generative […]
Canonical Tags in SEO
Canonical tags play a critical role in effective SEO by managing duplicate content, consolidating link equity, and improving site organisation. Here’s what you need to know. What Are Canonical Tags? Canonical tags are snippets of HTML code placed in the <head> section of a webpage. They signal to search engines the “preferred” or primary version […]