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Ben Poulton

Founder & Senior SEO Consultant

I’m Ben, the founder and senior SEO consultant at Intellar. I have more than 15 years of experience in SEO across client-side and agency roles.

Based in Sydney, I work with SMEs and multi-location businesses on technical SEO, content, local search and AI search visibility.

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Ben Poulton, founder and senior SEO consultant at Intellar

Experience Behind The Articles

SEO Experience
15+ Years
Founded Intellar
2022
Based In
Sydney

My ecommerce SEO experience includes work with BIG W, Dymocks and Oz Hair & Beauty. Through Intellar, I’ve also worked with businesses including Subaru Australia and Dog Friendly Co.

I work directly with business owners and marketing teams, connecting commercial priorities with the technical, content and local search work needed to support them. That includes setting priorities and working with the people responsible for implementation.

You can read more about the agency and how we work on the About Intellar page.

What I Write About

I write about technical SEO, content strategy, local search, ecommerce and AI search visibility. Some articles share research findings; others work through a specific decision, such as planning internal links, comparing AI visibility tools or understanding how Google’s AI answers car-related searches.

I focus on what the findings mean for a business, the work needed to act on them and the limits of the available data.

Latest Articles By Ben

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