Subaru Australia Organic Search Growth
An automotive SEO program that expanded top-10 keyword coverage, grew organic conversions and strengthened national and dealer-network visibility.
- Automotive SEO
- Local SEO
- SEO Strategy
- Technical SEO
YoY growth in top 3 keyword coverage
Keywords ranking in positions one to three increased by 282.8% year on year as brand and model coverage strengthened.
- YoY growth in positions 4 to 10
- 211%
- Keyword coverage in positions four to ten increased by 211.3% year on year, expanding Subaru's page-one footprint.
- YoY organic conversion growth
- 40%
- Organic search conversions increased by 40% year on year and reached record monthly levels during 2025.
- YoY dealer-network click growth
- 37%
- A local-first SEO approach increased network click volume, with listing views up 33.2% and calls up 19.9%.
Owning Branded Search Organically
Subaru Australia worked with Intellar to strengthen its automotive SEO performance across national brand, model and dealer searches.
Working in conjunction with Subaru's paid search team, the SEO program focused on reducing reliance on brand ads by strengthening organic visibility across brand, model, pricing, finance and dealer-led queries.
The SEO program expanded keyword coverage for brand and model searches while improving dealer listings, local citations and network reputation signals. This gave Subaru stronger coverage across national results and local search journeys.
Across the review period, top-10 keyword coverage increased sharply, organic conversions reached record levels and the dealer network generated more search visibility and action.
The Search Problem
- Organic search needed to carry more of Subaru's national brand demand as the SEO and paid search teams worked together to reduce reliance on brand ads.
- The site needed stronger page-one coverage across brand, model, pricing, finance and dealer-led searches.
- Local listings, citations and reputation signals needed to produce more consistent visibility across the dealer network.
What Intellar Changed
- Greatly expanded SEO-led content across Subaru brand, model, variant, pricing, finance and dealer searches.
- Improved dealer listings and citation coverage, then worked with the network to strengthen reputation scores and listing completeness.
- Used Google Search Console, GA4 and Google Business Profile data to track national rankings, organic conversions and local actions together.
What Improved
- Top-three keyword coverage increased by 282.8% year on year, while rankings in positions four to ten increased by 211.3%.
- Organic search conversions increased by 40% year on year and reached record monthly levels during 2025.
- Dealer-network click volume increased by 37% year on year, with listing views up 33.2%, calls up 19.9% and the overall reputation score improving by 67 points.
What This Result Shows
Brand SEO can reduce reliance on paid branded coverage when national pages, model visibility and dealer-local search are managed as one organic system.
Once organic search became accountable for branded demand, the program focused on keyword coverage, conversion performance and dealer-network actions. Stronger national rankings and local signals allowed Subaru to retain high-intent search demand through organic results.
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