Ecommerce SEO Case Study
Dog Friendly Co. Ecommerce SEO Growth
An ecommerce SEO campaign connecting technical foundations, product-led collection pages, content and international expansion to organic revenue growth.
Campaign Overview
Scaling ProductSearch AcrossMarkets
Dog Friendly Co. engaged Intellar to grow its ecommerce SEO performance across product categories, generic searches and international markets.
The campaign needed to improve rankings for high-volume terms such as dog beds, dog harnesses and dog leashes while also capturing more specific product searches with stronger purchase intent.
We combined technical, content and link-building work across the site, started segmenting products into granular colour and size collection pages, and expanded supporting article content around product discovery and purchase questions.
International subdomains were also set up and optimised to improve indexation and search visibility across new markets. From January to July 2024, the campaign produced the year-on-year results below.
Result Snapshot
Measured SEO Movement
Organic purchase revenue reached $904,593.83, up $298,288.08 across January to July 2024.
Organic sessions reached 104,203, an increase of 28,316 across the comparable period.
Google Search Console recorded 61,080 organic clicks, up by 10,374 year on year.
Generic keyword visibility expanded to 6,607 tracked rankings as non-brand coverage strengthened.
Campaign Story
From Search Problem To Measured Outcome
The Search Problem
- The site needed to compete for broad, high-volume product terms while capturing specific searches with stronger purchase intent.
- Collection and content coverage needed more depth across product colours, sizes and use cases.
- International subdomains needed stronger indexation and market-specific search visibility.
What Intellar Changed
- Combined technical, content and link-building work across product categories, product pages and supporting content.
- Started segmenting existing products into granular colour and size collection pages tied to purchase-led searches.
- Set up and propagated international subdomains, then expanded article content and internal linking to support discovery in Australia and overseas markets.
What Improved
- Organic purchase revenue increased by 49.2% year on year from January to July 2024, alongside 37.3% session growth.
- Organic clicks increased by 20.5% and generic keyword visibility grew by 213.7% year on year.
- Product-led keywords moved sharply, including dog leash from position 85 to 3 and personalised dog harness from position 17 to 1.
SEO Takeaway
What This Result Shows
Product-led ecommerce SEO compounds when collection architecture, technical indexation, supporting content and international expansion reinforce the same commercial categories.
Dog Friendly Co. grew by creating more useful ways for customers to discover its products. Granular collections captured specific demand, content supported category authority and international subdomains opened additional search markets.
More Work
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