Nonprofit / Workplace Giving SEO Case Study
Good2Give Organic Traffic Growth
A service visibility rebuild for a site with strong foundations but weak category and landing page coverage.
Campaign Overview
Rebuilding Service Visibility
Good2Give engaged Intellar to rebuild its SEO strategy around the category and service searches most important to its audience.
The site had strong foundations, but it was not being surfaced for important category keywords. Most focus terms sat outside page one, limiting discovery for Good2Give’s core services.
We rebuilt the strategy around service visibility, page structure and category demand, then recommended landing page design and structure changes that made the offer easier to understand.
An SEO-led content strategy for landing pages and supporting articles helped Google understand the offer in more detail. Across the comparable six-month period, the campaign produced the results below.
Result Snapshot
Measured SEO Movement
Organic sessions rose across the comparable six-month year-on-year period.
More organic visitors completed valuable actions after the visibility rebuild.
The site appeared for a much broader range of relevant service searches.
Thousands of additional terms moved onto page one in Google.
Campaign Story
From Search Problem To Measured Outcome
The Search Problem
- Good2Give had a strong site foundation but was not being surfaced for important category keywords.
- Most focus terms sat outside page 1, which limited discovery for core services.
- The website needed clearer page structure, landing page targeting and SEO-led content.
What Intellar Changed
- Rebuilt the SEO strategy around service visibility, page structure and category demand.
- Recommended landing page design and structure changes to make the service offer easier to understand.
- Created an SEO-led content strategy for landing pages and blog articles that supported the core offer.
What Improved
- Organic traffic increased across the six month YoY comparison period.
- Conversions improved by 155%.
- The site gained more total ranking keywords and a much larger page 1 footprint.
SEO Takeaway
What This Result Shows
Service SEO improves faster when category keywords, landing page structure and supporting content point to the same offer.
The conversion lift followed the same pattern: clearer service architecture, stronger page targeting and supporting articles that helped Google understand the offer in more detail.
More Work
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