Oz Hair & Beauty Ecommerce SEO

Scaling Ecommerce SEO Around Revenue

Oz Hair & Beauty engaged Intellar to scale its ecommerce SEO performance, with a clear focus on generating more revenue from organic search.

We began by reviewing indexation coverage and crawl bloat. Large ecommerce sites can create too many low-value URLs, making it harder for search engines to prioritise important product and category pages.

Once the technical fixes were in place, we created content around granular, product-led search terms and linked it back to the relevant commercial landing pages.

Each page was built to serve a distinct search purpose. We then scaled that system across the site. Over the following six months, the campaign produced these results.

The Search Problem

• The site needed stronger ecommerce SEO performance with revenue as the main measure.
• Indexation coverage and crawl bloat were limiting how effectively important pages could perform.
• The content system needed to support product and category demand rather than sit away from the buying path.

What Intellar Changed

• Audited indexation coverage and crawl bloat across ecommerce templates.
• Implemented technical fixes that helped search engines focus on the right product and landing pages.
• Created content around granular product-led searches and linked that content back to commercial pages.

What Improved

• Organic revenue increased by 41.6% YoY.
• The site added more than 1,100 total ranking keywords and over 250 page 1 rankings.
• Supporting content generated around 250 clicks per day from the new page set alone.