Local SEO Services
Intellar is a specialist local SEO agency, helping Australian businesses rank higher in Google Maps, the local pack, and organic search engine results, helping you reach potential customers.
From Sydney and Melbourne to Brisbane and beyond, our team of local SEO experts ensures your business gets found when customers are ready to buy.
Whether you run a retail store, trade service, or professional practice, Intellar’s local SEO services will help you:
- // Reach customers near you Quickly & easily
- // drive Local Lead generation
- // boost your credibility & trust
- // increase your store foot traffic
- // Manage your Online Reputation
- // Build more 5 star reviews
Intellar’s in-house team manages every element of your local online presence for you — from Google Business Profile optimisation and citation building, to reputation and review management, content creation and local link building — ensuring you dominate your area and attract more leads.
Let’s work together to achieve your goals.
Why Local SEO Matters
Local SEO ensures you’re visible when customers are ready to act, maximising conversions and revenue.
Google search is still the main discovery channel for local businesses. More-so than Google ads or social media. Here’s why it matters:
Local SEO will help you grow your online visibility and organic traffic
Local keywords are high intent, signalling readiness to buy or act, driving quality leads.
Local searches lead to calls, visits, and purchases at exceptional rates.
Many local searches happen on mobile, where a user then has a high intent to contact or visit a business.
Customer reviews on Google and other platforms boost credibility and conversion rates.
Local SEO is cost effective, targeting engaged audiences for a strong ROI.
Business We Work With
We support a range of service area based businesses with local SEO, including:
- Automotive businesses like car dealers, mechanics & parts
- Construction and skilled trades like plumbers, HVAC & pest control
- Storage and removalists
- Transportation and logistics companies
- Travel and tourism
- Ecommerce and retail business with a brick & mortar presence
Plus many more. Basically, if you serve a local area and have a physical location(s) for your business, we can help you.
Our Local SEO Services
An effective local SEO strategy is a core aspect of a digital marketing strategy, whether it be for small businesses or large, multi-national businesses.
This is because local search is a powerful medium for generating highly targeted leads.
Intellar treats local search as a real revenue driver for businesses and the first point of user experience.
We take the time to understand how people are searching for your products/services, then create the appropriate solutions that cover all aspects of what feeds into local search.
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GBP Optimisation
Your Google Business Profile(s) (formally Google My Business, aka GMB), is the bread and butter of local search. We fully optimise and maintain your GBP.
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Building Citations + Cleanup
We audit and build clean local listings across Australian directories to ensure consistent business information and NAP data.
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On-Page SEO
Content is the key driver in SEO, and it’s no different for local. Intellar writes and optimises content for all page types.
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Link buildiNg
Links are valuable for any business. For local, niche relevant and hyper local links can drive rankings for businesses.
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Reputation management
Grow and manage your reviews on Google and other relevant platforms. These help drive rankings and click through rates from users.
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Reporting + Tracking
Always on reporting across website metrics, GBP clicks, calls, directions, along with map pack and keyword visibility.
How local SEO Works
- // google business profile optimisation
- // citation audit and building
- // local keyword research
- // local content & on-page SEO
- // local link building
- // Analytics & rank tracking
There are a number of moving parts for local search engine optimisation to be effective that go beyond just your business listing and NAP (name, address, phone number) consistency.
Local search algorithms are different, especially with the map pack in play. Intellar creates a custom local SEO campaign for your business location(s). This ensures all foundational work is covered, along with ongoing local visibility optimisations.
We work with you to create a plan that gets your services in front of people. This is done via work on your site and outside of your site.
Intellar's Local SEO pricing
Flexible pricing plans to suit different businesses and requirements.
Local Launch
Best for:
New or smaller local businesses that want to improve their organic conversions
$1,500/month
Monthly deliverables:
These form the basis of your SEO strategy. High quality, consistent deliverables to help move the needle for your business.
- In-depth reporting & client dashboard
- 1+ high quality backlinks
- 2 SEO led content piece
- Landing page content
- Core citations built
- 4 hours on-site SEO
- Consulting Hours & Monthly WIP
Core deliverables:
Depending on the size, type and niche of your business, different core deliverables will be prioritised.
- Initial keyword research document
- Keyword gap analysis
- SEO led content calendar
- Citation Maintenance
- Technical audits
- Local citation audits & creation
- GBP Posting & review management
Outcomes:
Clearly defined outcomes that will help improve the organic performance of your business and give you confidence.
- Strategic direction for your business
- Fresh, SEO optimised content that ranks
- Immediate link velocity
- Complete technical SEO health
- Consistent & clear deliverables
- Highly personal approach
$1,500/month
Local Orbit
Best for:
Businesses looking to dominate their local market. Potentially have multiple locations.
$3,000/month
Monthly deliverables:
These form the basis of your SEO strategy. High quality, consistent deliverables to help move the needle for your business.
- In-depth reporting & client dashboard
- 3+ high quality backlinks
- 3 SEO led content pieces
- Landing page content
- Core citations built
- 8+ hours on-site SEO
- Consulting Hours & Monthly WIP
Core deliverables:
Essential deliverables that will vary in scale based on the requirements of your business. We help you with SEO direction.
- Highly detailed keyword research
- Keyword gap analysis
- SEO led content calendar
- Citation Maintenance
- Technical audits
- Local citation audits & creation
- GBP posting & review management
Outcomes:
Clearly defined outcomes that will help improve the organic performance of your business and give you confidence.
- Strategic direction for your business
- Fresh, SEO optimised content that ranks
- Immediate link velocity
- Complete technical SEO health
- Consistent & clear deliverables
- Highly personal approach
$3,000/month
Interstellar
Best for:
Larger businesses that need high-scale SEO solutions to increase their market share.
Contact Us
Monthly deliverables:
A custom approach for large businesses that need a specialist SEO service to help them dominate their market.
- In-depth reporting & client dashboard
- Highly scalable link building
- Industry leading content solutions
- Consulting Hours & Monthly WIP
Core deliverables:
Enterprise businesses needing a full-scale solution can take comfort with Intellar’s SEO service. We do everything SEO
- Highly detailed keyword research
- Keyword gap analysis by category and/or market
- SEO led content calendar
- Large scale technical SEO
- Local citation audits & creation
Outcomes:
Clearly defined outcomes that will help improve the organic performance of your business and give you confidence.
- Strategic direction for your business
- Fresh, SEO optimised content that ranks
- Immediate link velocity
- Complete technical SEO health
- Consistent & clear deliverables
- Highly personal approach
Contact Us
More information on GEO & AI search
View our other SEO services
Local SEO FAQs
A few quick local SEO FAQs
Local SEO centres around providing relevant results to users based on their location.
Given this, service area businesses can benefit greatly from it.
This is done via a combination of:
- Google Business Profile and citation optimsations
- Keyword research to discover local search terms and where the local demand is
- Website optimisations to target that local intent
- Local link building and partnerships
Every business can benefit from local SEO to some degree.
If your business has a physical address, be it 1 location or a chain of stores, a local search strategy that should be a part of all online marketing campaigns.
For small business in particular however, local SEO can be a quick and easy way to enter the market.
For larger business with multiple locations, local SEO can greatly improve discovery.
Without it, the chances of your business being found online in local search results are slim.
Couple this with the sharp rise in “near me” search queries in the past few years.
If you’re not setup to be found, a competitor will take that space.
Like any SEO question about time frames, the answer really is “it depends”.
Local SEO can be segmented into several key aspects that vary in time frames:
– The quick: Foundational tasks, i,e: Creating your listings, organisational schema
– The medium: Keyword research, optimising existing content
– The long: Technical SEO, new content
Essentially, it’s quick to start with local SEO, but like anything to do with SEO, it’s all about the long game
Local SEO helps businesses get found by local customers who are searching for products or services that the business provides.
For example, if a customer searches for “restaurants near me,” local SEO will help the business show up in the search results.
Local SEO also helps businesses get found in other local directories, such as Yelp, YellowPages and Apple Maps.
Local SEO can help businesses to build trust and credibility with their local customers, which can lead to increased sales and customer loyalty.
This is because Google reviews are the first thing customers see when searching for local results.
Customers can also see where you are, what areas you serve, what service you offer and then easily contact you.