Independent Australian SEO And AI Search Agency
About Intellar
Intellar is a small, independent Australian SEO and AI search agency working closely with multi-location businesses to improve their visibility across Google and AI search.
You work one-on-one with a senior SEO consultant who leads your strategy, handles delivery and gets to know your business.

- Years Of SEO Experience
- 15+
- Intellar Founded
- 2022
- Based In Australia
- Sydney
Businesses We’ve Worked With








A Small Agency With Senior Expertise
You can discuss a technical issue, a content decision or a change in priorities with the consultant responsible for your SEO strategy.
Our small agency model is designed to make senior SEO expertise more accessible. Before work begins, we discuss the scope, cost and where your team needs to be involved, so you can see what your investment covers.
The work can be delivered by Intellar or alongside your marketing team, developers and other partners, depending on the support you need.
Built For Businesses With More Than One Location
We connect your brand's wider search strategy with the local pages and business information customers need for each location.
For an automotive business, that might mean connecting vehicle research with the right dealership. For a service business, it might mean helping customers find the branch that offers what they need.
We bring website strategy, content and local search together around those journeys, with priorities that account for your locations, services and internal teams.
SEO And AI Search Working Together
Our work covers technical SEO, content, local search and authority building, with AI search visibility considered across the program.
We review how your business appears in search results and relevant AI answers, identify gaps and improve the pages and information that support customer discovery. The focus stays on helping potential customers find, understand and enquire about your business.
Meet Ben Poulton
I'm Ben, Intellar's founder and senior SEO consultant. I have more than 15 years of experience in SEO, and I founded Intellar in 2022 to give businesses direct access to senior strategy and hands-on support.
I work directly with business owners and marketing teams, connecting the commercial priorities with the technical, content and local search work needed to support them.
See How Intellar Approaches The Work
All Case StudiesOur SEO case studies explain the challenges, the work delivered and the outcomes reported for individual projects.
What Clients Say
Selected Google reviews from clients and collaborators.
“He is highly skilled in SEO, especially local SEO.”
“Very detail orientated, understood our business and its needs.”
“His proactive, organised, and creative approach is wonderful.”
Talk Directly With Ben
Tell me about your business, your locations and what you want search to contribute. We'll discuss where to focus and the support that would suit your team.