Internal Linking for SEO: Strategy + Best Practice Tips
Internal linking is one SEO task everyone agrees is important, but is often left under cooked. The short version of why internal linking is important is that it helps users move between pages, helps crawlers discover related URLs, and helps your strongest URLs pass SEO value to the pages that actually need support. What are […]
Using Web Scraping for Better SEO
Web scraping gives you a lot more than just a list of keywords. Web data can show you information about your competitors’ plans, new trends, and audience problems that you wouldn’t normally see. You can make content that meets real needs and beat competitors if you make decisions based on facts like keyword frequency, internal […]
Why is Internal Linking Important?
High-quality content with great keyword optimisation, backed up good metadata and a quick load speed make for good on-page SEO. However, they’re far from being the only crucial elements. Internal linking is also important, and in this article, we’ll discuss the importance of internal linking, what it refers to, and how it relates to best SEO […]
URL Best Practices
URLs are the foundation of websites. They play a significant role in both search engine optimisation (SEO) and user experience. URLs form the information architecture of your website. They help users navigate, and they help Google crawl. They need to be clear, descriptive, and well-structured, allowing users and search engines to understand the content of […]
Canonical Tags in SEO
Canonical tags play a critical role in effective SEO by managing duplicate content, consolidating link equity, and improving site organisation. Here’s what you need to know. What Are Canonical Tags? Canonical tags are snippets of HTML code placed in the <head> section of a webpage. They signal to search engines the “preferred” or primary version […]
How to Optimise Images for SEO (5 Key Tips)
If you’ve been running your own website or working on client sites, I’m sure you’ve come across page speed issues. Many technical SEO crawling tools will highlight performance issues, typically listing images, JS & CSS files as the main culprits. I’d wager many SEOs know images impact load speed, but how much of an impact […]
The Best SEO Extensions for Chrome
If you’ve found your way here, you’re likely doing your due diligence on which Chrome extension will actually provide you with the SEO information you need. Of course, we all have that lingering doubt if any given extension is going to clog up our browsers, sell our information, or overload our screens with unrelated information. […]
What are pagination tags in SEO?
Pagination plays a crucial role in SEO, particularly for websites with extensive content or product catalogs. Pagination is used to split content between pages and is important in SEO as it helps Google better crawl and index websites. This achieves a number of things such as: improved discovery rates better crawl depth and better indexation uptake […]