Measuring Global SEO Success At The Local Level

I discovered something that changes everything about how global brands measure success. Many companies are flying blind. They’re potentially looking at declining national website traffic and assuming their brand is losing strength, or AI is eating into their share. But they’re missing a big piece of the data puzzle. The real story lives in the […]

Google Business Profile – Live Video Call Verification Tips

Table of Contents In what might be my most stupid test yet, I got my Google Business Profile suspended. I did this to test Google’s “Live video call” verification option. Over the years, I’ve helped optimise 100s of GBPs, and in this time I’ve seen Google become notably strict, particularly in 2024-2025 with Google Business […]

A Guide to Google Business Profile Justifications (2025)

Google Business Profile Justifications are short, bolded snippets, sometimes accompanied by icons, that appear under your Google Business Profile (formerly GMB or Google My Business) listing in local SERPs. They are important as they highlight WHY your business is relevant for a specific query. Justifications are triggered by referencing: While justifications don’t directly change your […]

21 Local SEO Stats for 2025

It probably comes as no surprise that local search continues to grow. As more consumers turn to their phones to find products, services, and local businesses, understanding and leveraging the power of local SEO is crucial for driving foot traffic and increasing sales. The following statistics provide a look some interesting stats which highlight how powerful local […]