SEO is the process of optimising a website so that it appears more prominently in organic search results (SERPs).

There are a myriad of factors that go into ranking a website, both from a technical and content perspective.

You can view the most recent version of ranking factors here

SEO stands for “Search Engine Optimisation”. It is the process of optimising webpages to appear organically in search engine result pages (SERPS).

Google’s core ranking factors revolve around a thing called E-A-T (expertise, authority and trust).

E-A-T is the metric by which Google’s quality raters evaluate and rank webpages.

Improving landing page targeting and content, optimising technical elements, and acquiring backlinks are some core tasks that will improve your website’s E-A-T

The honest answer is “it depends”. It depends on the quality of work you are receiving. You often pay for what you get in SEO.

Cheap SEO services are likely to be spammy directory link building jobs which do more harm than good.

Good SEO is thorough and well researched, creating programs of work tailored to your business.

So yes, SEO does work when done correctly.

There is no one size fits all answer to this question.

Some businesses will need more work than others, some will need different types of work. It also depends on your niche and competition.

Intellar’s SEO services start at $2,500 per month. This covers all the essentials and will get the ball rolling for your website.

For specific information on programs of work or pricing on single tasks, such as a technical audit, please contact us, or use the form above for a free SEO quote.

SEO can help your business grow but establishing your brand presence online.

Like any form of marketing, it is about reaching more users, gaining more traffic and making more money.

Organic search is more often than not the biggest channel for online traffic and revenue. As such, optimising for it is well worthwhile in the end.

Organic is free traffic, so once your website is ranking it can be very profitable.

Investing in SEO can be a powerful ally to any business aiming to increase their visibility online.

When properly executed, an effective SEO campaign can generate brand recognition, higher ROI, and an overall improved web presence.

In order to learn SEO you’ll need 3 things:

1. A willingness to self teach
2. A big appetite for reading
3. A tiny bit of budget to experiment

For starters, a simple Google search for “beginners guide to SEO” will get you on your way. There are countless content rich beginner guides out there!