Google I/O 2026 Search Recap For SEOs

Google I/O 2026 and Google’s AI SEO guide point in the same direction. SEO remains the foundation of AI visibility, but the work now stretches into AI Mode, agents, product feeds, video, local data, provenance and websites that AI systems can use.

Product Guides for SEO: Lessons from Noise‑Cancelling Headphones

User search behaviour has changed rapidly over the years at times, but the need to appear where buyers begin their journey is timeless. Recent eCommerce statistics show that 44% of shoppers start their shopping journey on search engines, while 41% go directly to a brand or marketplace and only 14% rely on social media. And […]

SEO Pricing in Australia

SEO pricing can vary wildly. It also comes in different forms. You’ll see monthly retainers, hourly consulting, and one-off projects like audits. Here is why: the work mix and the market you compete in drive the number. This page shows typical ranges, what affects them, and what you should expect at each tier. It also […]

SEO Metrics Aren’t Dying, They’re Multiplying

I keep hearing about the “death” of SEO, and its metrics along with it. Rankings are dead. Traffic is vanity. Domain authority is worthless. Keywords are useless. Yes all these things have been touted across socials as the AI hype machine ramps up The reality is far more complex. Traditional SEO metrics haven’t died. But […]

How Google’s AI Mode Could Impact SEO

What are your thoughts on the future of SEO given Google’s release of AI mode? Every few years a headline declares “SEO is dead,” and Google’s latest I/O keynote, complete with AI-mode powered SERPs, has set off the panic once more. Yes, AI can swallow quick facts and recipe-style instructions, but the signals tucked inside […]

Your Complete Step-By-Step SEO Checklist for 2025

Table of Contents SEO can be checklisty, and there are several fundamental SEO tasks you can follow that will help improve your site’s health, organic ranking, traffic, and conversions. That’s exactly why I’m sharing this detailed SEO checklist. It’s the same one I used to: Achieve a 42.6% increase in a not for profit’s keywords […]

What is SEO in Marketing?

When you launch your business on the internet, you want it to be easily found by others during their online searches. You also want to increase the number of visitors to your website, establish your brand, and convert them into loyal followers. Here’s where SEO comes in. You may wonder, what is SEO in marketing? […]

SEO Glossary of Terms

Intellar’s SEO glossary has been updated for 2025! Largely in part to include all the emerging AI terms that overlap with SEO. To better navigate the ins and outs of search engine optimisation, we have provided a helpful glossary of SEO terminology, looking at what can impact search engine rankings, detail how search engines work, […]