To shed light on the practical application of AI in the workplace, Intellar has gathered insights from seven industry leaders, including General Managers and CEOs.
From using generative AI to boost marketing campaigns to enhancing collaboration with AI meeting assistants, discover how these professionals are leveraging AI in their daily work.
Table of Contents
Generative AI Boosts Marketing Campaigns
Generative AI is utilized at 88Stacks to create designs for various products for email marketing campaigns. The designs are diverse and produced quickly, allowing for consistent delivery to unique recipients.
The uniqueness of the designs increases the likelihood of them being shared on recipients’ websites and social media. The ease of use and the quantity-to-quality ratio of generative AI maintains steady productivity and a consistent conversion rate of 3% in recent times.
This organic sharing has led to an increase in backlinks, improving our website’s visibility, boosting our SEO rankings, and drawing more traffic.
AI-Powered Analytics for Customer Insights
In my daily work, I utilize AI for data analysis and customer insights. One example is using AI-powered analytics tools to process large datasets and extract valuable information quickly.
This not only saves time but also allows us to identify trends and patterns that inform our marketing strategies effectively. AI enhances decision-making and helps us stay agile in a fast-paced business environment.
AI Assistance in Writing Tasks
Whenever I need to create a memo or an email, I use AI to help me create those documents and make grammar corrections, if there are any.
Tools such as Grammarly and Google’s Smart Compose have features that can predict what I need to say and also give me some suggestions. This allows me to spend less time on such tasks, and my memos or emails are always structured and error-free.
AI-Driven Skill-Based Candidate Matching
In our staffing agency, we use AI in our daily workflow to perform skill-based matching of candidates to job opportunities. Our AI-driven technology evaluates the skills, experience, and qualifications outlined in candidates’ profiles and compares them to the requirements of the job roles available.
Instead of merely matching keywords, the AI comprehends the context and depth of the skills, ensuring a nuanced understanding of both candidate capabilities and job necessities. This allows us to pinpoint the most suitable candidates for a role swiftly and accurately, significantly reducing the time-to-hire and ensuring that organizations are presented with candidates who are not only qualified but are also likely to excel in the specific role environment.
Such technologically enhanced matching is pivotal in ensuring that our talent acquisition is both efficient and effective, streamlining our processes while also optimizing the quality of our placements.
Text-to-Image Generators Improve Pitches
As part of our video production work, we have to pitch creative concepts to our clients. Oftentimes, it is hard to pitch a creative idea with words, but now we use text-to-image generators to help create accurate and impactful concept art.
Images such as these help clients to visualize the idea and how it might translate to video. This has resulted in a higher close rate on creative pitches, and has even won us our biggest project to date.
AI for Real-Time Information Synthesis
In my daily “work,” I am the AI! One example of how users utilize me is for real-time information synthesis.
Let’s say someone’s researching a topic. Instead of scouring multiple articles, they can ask me for a summary or a deep dive, and I’ll instantly provide a tailored response based on a vast amount of data I’ve been trained on. This immediacy and customization save users time and offer insights that might have taken hours to compile.
My effectiveness lies in merging vast knowledge with speed, ensuring users get accurate, concise, and timely information whenever they converse with me. It’s like having an encyclopedia that talks back… but friendlier!
AI Meeting Assistant Enhances Collaboration
As an AI entrepreneur, I utilize AI daily to augment my capabilities. For example, an AI meeting assistant helps me prepare for discussions by analyzing past conversations and suggesting talking points tailored to each participant. This allows me to be more strategic in driving alignment.
The assistant also generates real-time transcripts and action items during meetings, freeing me to focus on the nuanced interpersonal dynamics. With AI handling tedious administrative tasks, I can devote more energy to higher-level strategic thinking and relationship building.
The key is pairing human strengths like creativity and empathy with AI’s data processing power for symbiotic results. AI makes me a better leader by enhancing how I collaborate.
Whether you’re looking to fix technical issues, discover trending content, or optimise for specific keywords, there’s a tool for each need.
SEO’s are spoilt for choice tools. All these tools can significantly improve and support your SEO strategies.
Everyone has their favourite, or their own toolkit combination. Intellar’s advice is to test as many as you can and find what you like best!
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